It’s pretty much a fact that Emma Watson is always flawless. She’s perfected the art of looking on-trend without being overly trendy and has an air of elegance other young starlets could only dream of achieving. Of course, the downside to all this elegance is that we usually only see Watson when she’s working—no tabloid cover scandals for this actor. Thankfully she’s been out and about quite frequently over the last few weeks, promoting her latest film, Noah, and we don’t need to tell you that she’s been killing it on the red carpet.



Her two most recent red carpet looks, from the New York City and London premieres, involved simple, sculptural dresses in solid colours. In New York, Watson wore a black, long-sleeve Oscar de le Renta gown from the Fall 2014 collection. A deep-cut, open back kept it from being too mature a look for the 23-year-old—who was quoted this weekend as saying she can’t wait to age. (Lol, okay.) Today in London, Watson stunned in an all-white Ralph Lauren Collection silk column gown. Both looks are top notch, but what really has us on board with Watson’s style are her stand-out accessories.



Basically: those ear cuffs, guys! Watson’s actually worn ear cuffs a number of times on the red carpet, starting with a stunning set by Repossi which she donned last May at The Bling Ring premiere in Cannes. In New York for Noah, Watson’s ear cuff of choice was more of a winding chain of yellow gold and diamonds, centered on her ear, by jewellery designer Ana Khouri. She paired it with a rose gold bracelet, matte black nails and a whole mess of delicate stacking and third knuckle rings. (Also, extra beauty props for Watson’s bright orange lip!) In London today, Watson wore a yet-unidentified smaller chain-style ear cuff, paired with a more traditional cuff ring at the top of her ear. When it comes to ear-adoring, more really is is more. That being said, we need to get ourselves to a jewellery store, pronto.
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The fashion world is made of trendsetters, early adopters, and well, we’ll just skip all the rest. Without us, sneakers would be for gym use only and wearing white after Labour Day would still be considered taboo. When it comes to technology, recent developments (Opening Ceremony’s collabo with Intel for one) have shined a light on our innovative knack as well. But amidst all this forward thinking, one element still has a big question mark hanging over its head: video. First came the fashion week livestream. Then came the fashion film craze. Now, there’s another burgeoning fad: the shoppable video. What does it all mean for fashion’s tech future?



In 2012, Ssense launched the “world’s first shoppable music video” starring Iggy Azealia, Diplo and Fki in the shopping site’s designer wares. Since, its been tried by Gucci, Juicy Couture and last year, added as a functionality on Youtube. And while one would think this technology would have major retail implications (if someone had given me the direct path to Gwen Stefani’s bindi, lord knows I would have traded my life’s savings), the shoppable video still seems like somewhat of an enigma. Are people actually clicking?



According to Google, 1 in 3 shoppers use Youtube to shop for apparel and 4 out of 10 people who watch a shoppable video will check the items out online or in-person.



Recently, Sport Chek partnered with YouTube for a shoppable video featuring Team Canada athletes Jon Montgomery, Maëlle Ricker and Meaghan Mikkelson in Olympic performance wear. “Our goal was to create an online experience that combines our brand messaging and product support in a more dynamic way for the customer,” says Frederick Lecoq, VP marketing and e-commerce at FGL Sports Limited (The umbrella of Sport Chek). “Our use of experiential videos was so successful that we’re already looking for the next evolution of shoppable integration–one that creates an even more seamless connection between Sport Chek’s brand and the products we sell.” Did it work? “Canadians have responded well to the shoppable video and it has surpassed our expectations from a measurement perspective—three times the average click through rate of the average digital media banner,” he says.



Adding fuel to the fire, LVMH-owned content site Nowness launched a balletic shopping video this week featuring dancers moving through looks by LVMH-owned brands Maison Martin Margiela, Haider Ackermann, Kenzo and Louis Vuitton. It’s a creative feat that gives readers insights into fit amongst other vibe-y qualities. It’s also a pretty slick way of tying it all back to monetization, while keeping things interesting.



So, are there silver screen fashion automats coming to a mall near you? With so many big named businesses behind the shoppable video, its rise seems inevitable. However, as demand for high quality video production also rise, it remains to be seen whether such intricate works of tech art will become mainstream.



If the future is defined by the past, here’s hoping Clueless is shoppable.
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Warner Bros / Columbia Pictures / FOX Searchlight

And the nominees for the 86th Annual Academy Awards, celebrating the fantastic cinematic year of 2013, are...



Best Picture

American Hustle

Captain Phillips

Dallas Buyers Club

Gravity

Her

Nebraska

Philomena

12 Years a Slave

The Wolf of Wall Street 



Best Director

David O. Russell, American Hustle

Alfonso Cuaron, Gravity

Alexander Payne, Nebraska

Steve McQueen, 12 Years a Slave

Martin Scorsese, The Wolf of Wall Street



Best Actress

Amy Adams, American Hustle

Cate Blanchett, Blue Jasmine

Sandra Bullock, Gravity

Judi Dench, Philomena

Meryl Streep, August: Osage County



Best Actor

Christian Bale, American Hustle

Bruce Dern, Nebraska

Leonardo DiCaprio, The Wolf of Wall Street

Chiwetel Ejiofor, 12 Years a Slave

Matthew McConaughey, Dallas Buyers Club



Best Adapted Screenplay

Before Midnight

Captain Phillips

Philomena

12 Years a Slave

The Wolf of Wall Street



Best Original Screenplay

American Hustle

Blue Jasmine

Dallas Buyers Club

Her

Nebraska



Best Supporting Actor

Barkhad Abdi, Captain Phillips

Bradley Cooper, American Hustle

Michael Fassbender, 12 Years a Slave

Jonah Hill, The Wolf of Wall Street

Jared Leto, Dallas Buyers Club



Best Supporting Actress

Sally Hawkins, Blue Jasmine

Jennifer Lawrence, American Hustle

Lupita Nyong'o, 12 Years a Slave

Julia Roberts, August: Osage County

June Squibb, Nebraska



Best Animated Feature

The Croods

Despicable Me 2

Ernest & Celestine

Frozen

The Wind Rises



Best Documentary Feature

The Act of Killing

Cutie and the Boxer

Dirty Wars

The Square

20 Feet from Stardom



Best Foreign Language Film

The Broken Circle Breakdown

The Great Beauty

The Hunt

The Missing Picture

Omar



Best Original Song

"Alone Yet Not Alone" from Alone Yet Not Alone

"Happy" from Despicable Me 2

"Let It Go" from Frozen

"The Moon Song" from Her

"Ordinary Love" from Mandela: Long Walk to Freedom



Best Original Score

The Book Thief

Gravity

Her

Philomena

Saving Mr. Banks



Best Cinematography

The Grandmaster

Gravity

Inside Llewyn Davis

Nebraska

Prisoners



Best Editing

American Hustle

Captain Phillips

Dallas Buyers Club

Gravity

12 Years a Slave



Best Animated Short Film

"Feral"

"Get a Horse!"

"Mr. Hublot"

"Possessions"

"Room on the Broom"



Best Documentary Short

"CaveDigger"

"Facing Fear"

"Karama Has No Walls"

"The Lady in Number 6: Music Saved My Life"

"Prison Terminal: The Last Days of Private Jack Hall"



Best Production Design

American Hustle

Gravity

The Great Gatsby

Her

12 Years a Slave



Best Costume Design

American Hustle

The Grandmaster

The Great Gatsby

The Invisible Woman

12 Years a Slave



Best Makeup and Hairstyling

Dallas Buyers Club

Jackass Presents: Bad Grandpa

The Lone Ranger



Best Sound Editing

All Is Lost

Captain Phillips

Gravity

The Hobbit: Desolation of Smaug

Lone Survivor



Best Sound Mixing

Captain Phillips

Gravity

The Hobbit: Desolation of Smaug

Inside Llewyn Davis

Lone Survivor
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Lone Survivor is not a movie for the faint of heart. it is a film that beats you down and solely allows you to up for a couple of precious moments before the credits roll, however that emotional strangling is what helps build the film such a strong expertise.



Peter Berg's Lone Survivor tells the story of Operation Red Wings, primarily that specialize in a bunch of 4 Navy SEALs United Nations agency ar sent to the mountains of Afganistan to capture or kill a member of the Taleban. The set up goes wrong, and therefore the team has got to fight for his or her lives to flee the enemy-infested space. The film will a fabulous job of ratcheting up the strain before collapsing into its main action sequence, one that's as thrilling because it is unsettling. The long sequence brings forth reminiscences of the ill-famed 6 June 1944 gap of Saving personal Ryan, except this film's fire-fight stretches out the violence sort of a medieval torture device. The langourous scene is, at times, arduous to sit down through. every moment slips by in spiraling tension. It's without doubt uncomfortable, and therefore the film builds some extent to ne'er make the violence fun or attractive. The action is not consequence-free, and each bullet discharged carries weight, creating the scenes brutal and unrelenting as a result of it. The film takes on the aura of a horror motion-picture show that wishes you to feel each second that ticks by, and director Berg makes certain that a pressing despair starts to sadden the viewer even as it will on the troopers.



Mark Wahlberg is masses capable as Marcus Lutrell, a member of the SEAL unit that's sent on the mission. The supporting solid plays its elements commendable by credibly infusing a various set of personalities and values into the troopers, whereas still keeping them in tune with an equivalent military culture that governs abundant of their thoughts and actions. there is a nice scene wherever a tough call has got to be created, and therefore the viewer gets to visualize the various directions to that a number of the character's ethical compasses ar tuned. generally the correct factor will mean various things to totally different folks once the chance of death is on the table. the $64000 standout within the solid is mountain Foster, whose SO2 Matthew Alexson swirls with barely contained fury. he's in darkness intense and has electrical screen presence that basically starts to manifest once the bullets star flying and things become dire.



For all the nice can that the film builds up in its initial and second act, the ultimate third of the film hits some snags as history demands that the story take itself to a unique location, sacrificing a number of the strain that it's engineered up. within the last half-hour of the film, there ar some odd tonal selections that do not gel with the strain brimfull within the half. A comedic scene involving a barrier stands call at explicit.



The motion-picture show makes some extent to steer beyond any political judgment,  and it does not try and lay blame for the bungled mission on anybody head. And whereas the film ne'er externally states and opinion on the conflicts that America found itself involved in throughout now amount, the searing brutality represented within the motion-picture show highlight that nobody ought to be subjected to the pain that these men were two-faced with. created profusely clear is that the soldiers' disposition to drop everything and serve their country the simplest method they skills. Lone Survivor tries to honor the soldier, however not glorify war.



Lone Survivor is at its best once it causes you to feel the worst. It provides troopers their due reverence by showcasing verity terror of the tract, and whereas the film will begin to sag slightly in its third act, it's still quite well worth the expertise so as perceive the implications of war, and its toll on the folks within the trenches.

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