'Ragini MMS 2' director Bhushan Patel talks about his upcoming film, working with Sunny Leone among other aspects. Watch the video to know what the man has to say about 'Ragini MMS 2'!
The fashion world is made of trendsetters, early adopters, and well, we’ll just skip all the rest. Without us, sneakers would be for gym use only and wearing white after Labour Day would still be considered taboo. When it comes to technology, recent developments (Opening Ceremony’s collabo with Intel for one) have shined a light on our innovative knack as well. But amidst all this forward thinking, one element still has a big question mark hanging over its head: video. First came the fashion week livestream. Then came the fashion film craze. Now, there’s another burgeoning fad: the shoppable video. What does it all mean for fashion’s tech future?
In 2012, Ssense launched the “world’s first shoppable music video” starring Iggy Azealia, Diplo and Fki in the shopping site’s designer wares. Since, its been tried by Gucci, Juicy Couture and last year, added as a functionality on Youtube. And while one would think this technology would have major retail implications (if someone had given me the direct path to Gwen Stefani’s bindi, lord knows I would have traded my life’s savings), the shoppable video still seems like somewhat of an enigma. Are people actually clicking?
According to Google, 1 in 3 shoppers use Youtube to shop for apparel and 4 out of 10 people who watch a shoppable video will check the items out online or in-person.
Recently, Sport Chek partnered with YouTube for a shoppable video featuring Team Canada athletes Jon Montgomery, Maëlle Ricker and Meaghan Mikkelson in Olympic performance wear. “Our goal was to create an online experience that combines our brand messaging and product support in a more dynamic way for the customer,” says Frederick Lecoq, VP marketing and e-commerce at FGL Sports Limited (The umbrella of Sport Chek). “Our use of experiential videos was so successful that we’re already looking for the next evolution of shoppable integration–one that creates an even more seamless connection between Sport Chek’s brand and the products we sell.” Did it work? “Canadians have responded well to the shoppable video and it has surpassed our expectations from a measurement perspective—three times the average click through rate of the average digital media banner,” he says.
Adding fuel to the fire, LVMH-owned content site Nowness launched a balletic shopping video this week featuring dancers moving through looks by LVMH-owned brands Maison Martin Margiela, Haider Ackermann, Kenzo and Louis Vuitton. It’s a creative feat that gives readers insights into fit amongst other vibe-y qualities. It’s also a pretty slick way of tying it all back to monetization, while keeping things interesting.
So, are there silver screen fashion automats coming to a mall near you? With so many big named businesses behind the shoppable video, its rise seems inevitable. However, as demand for high quality video production also rise, it remains to be seen whether such intricate works of tech art will become mainstream.
If the future is defined by the past, here’s hoping Clueless is shoppable. Read More »
Lone Survivor is not a movie for the faint of heart. it is a film that beats you down and solely allows you to up for a couple of precious moments before the credits roll, however that emotional strangling is what helps build the film such a strong expertise.
Peter Berg's Lone Survivor tells the story of Operation Red Wings, primarily that specialize in a bunch of 4 Navy SEALs United Nations agency ar sent to the mountains of Afganistan to capture or kill a member of the Taleban. The set up goes wrong, and therefore the team has got to fight for his or her lives to flee the enemy-infested space. The film will a fabulous job of ratcheting up the strain before collapsing into its main action sequence, one that's as thrilling because it is unsettling. The long sequence brings forth reminiscences of the ill-famed 6 June 1944 gap of Saving personal Ryan, except this film's fire-fight stretches out the violence sort of a medieval torture device. The langourous scene is, at times, arduous to sit down through. every moment slips by in spiraling tension. It's without doubt uncomfortable, and therefore the film builds some extent to ne'er make the violence fun or attractive. The action is not consequence-free, and each bullet discharged carries weight, creating the scenes brutal and unrelenting as a result of it. The film takes on the aura of a horror motion-picture show that wishes you to feel each second that ticks by, and director Berg makes certain that a pressing despair starts to sadden the viewer even as it will on the troopers.
Mark Wahlberg is masses capable as Marcus Lutrell, a member of the SEAL unit that's sent on the mission. The supporting solid plays its elements commendable by credibly infusing a various set of personalities and values into the troopers, whereas still keeping them in tune with an equivalent military culture that governs abundant of their thoughts and actions. there is a nice scene wherever a tough call has got to be created, and therefore the viewer gets to visualize the various directions to that a number of the character's ethical compasses ar tuned. generally the correct factor will mean various things to totally different folks once the chance of death is on the table. the $64000 standout within the solid is mountain Foster, whose SO2 Matthew Alexson swirls with barely contained fury. he's in darkness intense and has electrical screen presence that basically starts to manifest once the bullets star flying and things become dire.
For all the nice can that the film builds up in its initial and second act, the ultimate third of the film hits some snags as history demands that the story take itself to a unique location, sacrificing a number of the strain that it's engineered up. within the last half-hour of the film, there ar some odd tonal selections that do not gel with the strain brimfull within the half. A comedic scene involving a barrier stands call at explicit.
The motion-picture show makes some extent to steer beyond any political judgment, and it does not try and lay blame for the bungled mission on anybody head. And whereas the film ne'er externally states and opinion on the conflicts that America found itself involved in throughout now amount, the searing brutality represented within the motion-picture show highlight that nobody ought to be subjected to the pain that these men were two-faced with. created profusely clear is that the soldiers' disposition to drop everything and serve their country the simplest method they skills. Lone Survivor tries to honor the soldier, however not glorify war.
Lone Survivor is at its best once it causes you to feel the worst. It provides troopers their due reverence by showcasing verity terror of the tract, and whereas the film will begin to sag slightly in its third act, it's still quite well worth the expertise so as perceive the implications of war, and its toll on the folks within the trenches.
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